Our Story

From the beginning, Mr. Muhammad Azam Butt (CEO) used to work in a gold factory in Saudi Arabia, but eventually wanted to move to Pakistan to serve his own country.It all started nearly 30 years ago. Back in 1988 a gold casting shop that would one day become “Diamond Casting Centre” was established in the walled city of Lahore, Pakistan by Haji Muhammad Azam Butt a pure Pakistani goldsmith.

As the demand for the products increased, their focus gradually shifted towards wholesale clients. In 2003, after several successful years as gold jewelry casters, Mr. Azam moved towards wholesale outlet named as “Diamond Chain Centre”, successfully running by his three sons Muhammad Naveed Butt, Muhammad Fahad Butt and Sameer Azam Butt.

Over the following years, Diamond Chain Centre rapidly expanded its market presence. In order to increase its production capacity and fulfill the demand of customers, in 2017 Diamond Chain Centre opened its own gold testing laboratory by the name of Diamond Gold Test Lab.

Today, for more than 3 decades Diamond Chain Centre operates and manages a vertically integrated business model, from in-house design and manufacturing to nationwide marketing and direct distribution nationwide. The products are sold in more than 25 cities in Pakistan. Diamond Chain Centre is working arduous to provide latest, unique and different designs to its customers under one roof.


Diamond Chain Centre’s mission – then and today – is to offer high quality, hand-finished, modern and genuine gold jewelry products at reasonable price, and thereby inspiring women to express their personality.

Lahore Bridal Diamond Jewellery

Lahore, the heart of Punjab, Pakistan, is renowned for its rich cultural heritage and vibrant wedding traditions. Bridal jewelry plays a significant role in these celebrations, and diamond pieces hold a special place due to their elegance and symbolism of everlasting love.

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